Franz Viegener Takes A Stand To Protect Its Dealers. Luxury Brand Resolute in Its Decision Not to Sell Products Online


Franz Viegener, the modern amalgam of South American style and German engineering that produces sculptural bath fittings for the residential and contract hospitality markets, announced today the decision to disallow online sales of its products. The decision was made to ensure and preserve brand quality and service while also supporting its Authorized Dealer network who have an investment and strategic alliance with the company.

As a manufacturer within the luxury sector, Franz Viegener’s marketing strategy also includes an extremely selective group of approved dealers. A part of the strategy also precludes showing any pricing on the internet or allowing any of its dealers to sell the products online.

John Weinstein, North American director said, “We encourage our dealers to promote our beautiful products online so they’re searchable, however, we want the purchasing experience to be personal; offering our showroom sales staff the opportunity to be part of the sales process. By doing this, both the consumer and the sales associate have a stake in the movement of product. This strategy offers the consumer the ability to easily address any product questions or concerns while affording the sales associate an opportunity to advise, offer care information or suggest other items which may be required to complete the installation.”

Franz Viegener’s faucets are precision-engineered using pure machined brass and the finest components. The products are finished in polished chrome or available in several PVD lifetime finishes each hand detailed to perfection. Each item is carefully inspected several times before it’s shipped to the end user, ensuring they have a perfect example of the finest product in the world. It is this perfect combination of showroom marketing and product quality attracting so many luxury bath designers to the Franz Viegener Premium Collection.

About us

Franz Viegener is a best-in-class faucet brand that produces sculptural bath fittings that synthesize architecture, geometric forms and fluidity. Recognized as a modern amalgam of South American style and German engineering, Franz Viegener’s Premium Collection is uncompromising in its commitment to provide quality bath fixtures. Franz Viegener’s North American headquarters and distribution facility opened in 2013 in Gurnee, Illinois.

The brand’s award-winning Premium Collection is a high-end, meticulously crafted and engineered portfolio of products, produced in a dedicated workshop within the company’s 700,000 square-foot stateof-the-art factory in Buenos Aires. European engineering and master artisans work together to create the Premium Collection’s unique and exceptional handcrafted products. Each one of these products are painstakingly machined, polished, assembled, tested and packaged with utmost care to assure the finest lines they have ever produced.

The Premium Collection products have won a number of prestigious, international awards including GOOD® Design award and “Best in Show” at the International Contemporary Furniture Fair — both of which were earned multiple years in a row. Franz Viegener bath collections are specified and sourced by leading architects and designers, and installations include showcase residences and premier hospitality properties, internationally.